Introduction

The Master’s Program of Electronic Commerce provides students with a blend of theoretical knowledge and practical skills of electronic commerce and management. Students that have completed the program will have a solid theoretical foundation of economics and management, and they are well-versed in the use of modern Information Technology and the Internet Technology. These knowledge and skills are invaluable for the operation and management of electronic commerce, and the analysis and implementation of electronic commerce strategies for enterprises. This program furnishes students with the methodological and theoretical tools that they need to design innovative electronic commerce solutions and effectively manage electronic commerce organizations and networks. Our distinguished faculty and collaborative culture encourage students to think creatively and push the boundaries of conventional wisdom. Meanwhile, we offer a wide variety of opportunities for international education and practice.

Research Directions

The program offers the following five directions of study at the Master level:

1. E-commerce theories and practices

This direction explores the fundamental theory and methods for the development of E-commerce industry and the emerging business models and implementations in the field.

2. Business data analysis

This direction explores the theory and realizations of data analysis in the context of E-commerce, including the development of data mining and data analysis methods and the implementations of business intelligence applications.

3. Internet economy and trade

This direction explores the underlying patterns of Internet economy. Economic models will be developed to explain phenomena and help decision-makers in prediction.

4. Digital enterprise management

This direction investigates the operation of modem enterprises a digital environment, and the transformations from traditional to digital paradigm. This will provide organizations and top management with strategies and implementation methods for digital transformations.

5. E-commerce behaviors

This direction studies the patterns and changes of users or consumers behaviors in the context of E-commerce. It provides explanations of those behaviors and solutions for behavior prediction and intervention.

Requirements

Applicants are required to have a Bachelor degree in Electronic Commerce, Computer Science, Business Administration, or others related.

Degree Awarded

Master of Management

Curriculum

The two-year full-time Master's degree program in Electronic Commerce is taught in English and requires a strong commitment from students. The curriculum of this program includes compulsory courses, elective courses and practice and thesis. Students are required to obtain 30 credits before graduation, among which 20 credits are for lectures, 4 for practice and 6 for academic thesis. In addition, students need to obtain no less than 6 credits for electives. The curriculum is as follows:

Curriculum in Electronic Commerce

Training Mode

We emphasize on supervisor’s guidance for cultivating students in our program. In addition, students can also get advice from academic groups. We regard great importance to the training of scientific research ability and methods. The development of students’ initiative, consciousness and creativeness is deeply valued. The interactive learning and team cooperation are highly recognized in our teaching. Our goal is to improve the students’ ability of self-study, practice, communication and presentation.

During the study in the program, students acquire a solid foundation of contemporary electronic commerce theory and information technology expertise. The internship program then gives students the opportunity to apply their theoretical insights and practical skills in industry. Throughout their learning in our program, students are mentored with leadership that will be helpful for their future career in the field of electronic commerce.

* The above information is for reference only.